Shared folder with Mads (9)

Brand Identity
Brand Concept
Brand Logotype

Carried out 2019 – 2020

In collaboration with Mads John Thomseth

Logografikk for Attum, eit studio som tilbyr heilskapeleg merkevareleiing og kreativt leiarskap på tvers av designfelta rom, objekt og grafiske uttrykk.

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Attum logotype

Logo artwork for Attum, a creative studio offering holistic and experiental creative direction across spatial and graphic art.

Original brush artwork.
Vertical logotype.

The hand drawn logotype comes in two variations, for vertical and horizontal purposes, supported by a nondescript sans serif typeface.

Den handteikna logoen kjem i to utgåver, for vertikal og horisontal bruk. Identiteten er støtta av ein anonym sans serif font.

Painted artwork.
Letter “A” Explorations using the ink brush and pen. I am not a typographer – I fall into the trap of wanting type to be illustrative, free, and struggle to restrain myself with the functional aspects of typography. To draw the Attum logotype was very liberating, as it allowed for me to combine the two.
One of the best things about the wordmark “Attum” is that it is completely symmetrical when vertical. It also features most of my favorite letters, A and M specifically.
When working on the logotype, I found a lot of inspiration in randomly formed brushwork and grafitti. There is such strong energy in the immediate expression of these, an energy I feel often gets lost in digital type.