© Haavard Holmaas
Masfjordnes, Vestland.
2020
“Few fields are more obsessed with the idea of authenticity than the creative professions. There is a deliberate pursuit of authenticity – an attempt to recreate it, or somehow systematically harvest its force. Thus the race begins to manufacture this elusive energy for maximum output, often with monetary gains in mind.
Yet true authenticity, like most of the deeper workings of the universe, can not be commodified or contrived without a substantial loss of life energy in the process. In its most potent form, it is unadulterated, already there.”
[NO]
Å etablera eit ikon: Møbel- og produktdesignar Lars Beller, ein av Wallpaper Magazine sine «Top 20 under 40 Designers of the World».
[EN]
Establishing an icon: Norwegian furniture and product designer Lars Beller, named one of Wallpaper Magazine’s «Top 20 under 40 Designers of the World».
[EN]
Since opening his eponymous studio in 2012, Lars Beller Fjetland has established an impressive list of clients, including iconic manufacturers L. Ercolani, Knoll and Bottega Ghiandi as well as Architectmade, HAY, Hem and a number of others. Adding a human, playful touch to the logo artwork, illustrator Jon Arne Berg drew the “Lars” figure, to be used as a friendly guide across the brand identity.
[NO]
Sidan han starta sitt eige studio i 2012 har Lars Beller Fjetland kjapt etablert ei imponerande liste internasjonale kundar, frå ikoniske produsentar som L. Ercolani, Knoll og Bottega Ghianda til Architectmade, HAY, HEM og fleire andre. Jon Arne Berg sine illustrasjonar av “mini-Lars” er meint å gje identiteten eit humoristisk tilleggselement.
Process
© Haavard Holmaas
Masfjordnes, Vestland.
2020