© Haavard Holmaas
Masfjordnes, Vestland.
2020
“Few fields are more obsessed with the idea of authenticity than the creative professions. There is a deliberate pursuit of authenticity – an attempt to recreate it, or somehow systematically harvest its force. Thus the race begins to manufacture this elusive energy for maximum output, often with monetary gains in mind.
Yet true authenticity, like most of the deeper workings of the universe, can not be commodified or contrived without a substantial loss of life energy in the process. In its most potent form, it is unadulterated, already there.”
[EN]
Haavard Holmaas [b. 1982] is a storyteller and creative director working across brand strategy, art direction and graphic art. His work has appeared in publications such as The New York Times T Magazine, Wallpaper Magazine, Monocle Magazine, Architectural Digest and Surface Magazine.
Finding converging principles in creative and spiritual pursuits, Holmaas’ practise exists solely as a means to investigate these intersections daily.
Appreciates:
Eating at the bar
Stacked objects in any form
Achille Castiglioni
Single level homes
Wood floors
Italy
Old store fronts
Cloth napkins
Lee Friedlander
Jeong Kwan
Sincerity
Leonard Cohen
[EN]
Haavard Holmaas [b. 1982] is a storyteller and creative director working across brand strategy, art direction and graphic art. His work has appeared in publications such as The New York Times T Magazine, Wallpaper Magazine, Monocle Magazine, Architectural Digest and Surface Magazine.
Finding converging principles in creative and spiritual pursuits, Holmaas’ practise exists solely as a means to investigate these intersections daily.
Haavard Holmaas
IG: @haavardholmaas
Send an e-mail >
© Haavard Holmaas
Masfjordnes, Vestland.
2020