© Haavard Holmaas
Masfjordnes, Vestland.
2020
“Few fields are more obsessed with the idea of authenticity than the creative professions. There is a deliberate pursuit of authenticity – an attempt to recreate it, or somehow systematically harvest its force. Thus the race begins to manufacture this elusive energy for maximum output, often with monetary gains in mind.
Yet true authenticity, like most of the deeper workings of the universe, can not be commodified or contrived without a substantial loss of life energy in the process. In its most potent form, it is unadulterated, already there.”
[NO]
Heim-anorakken er ein oppdatert versjon av dei britiske anorakkane frå andre verdskrig – dei såkalla SAS-anorakkane – brukt av mostandssoldatar og SOE-agentar som kjempa saman med lokale motstandsstyrkar.
100% British Ventile® cotton
Paracord drawstring
Made in Europe
Size M / L
Originally released by Ætt, a brand founded by Haavard Holmaas.
[EN]
The Heim smock is a revisited version of the British WWII era smock jackets – commonly referred to as the SAS smock – issued to dedicated brave men of the resistance; commandos and SOE agents who fought along side local resistance. A collection released in a limited number for the commemorative exhibition Operation Heim under the Ætt brand in 2015, in conjunction with the 70-year anniversary of the conclusion of WWII.
–> From campaign Operation Heim
[EN]
Ventile® was the first truly effective all-weather fabric, and its breathability performance remains unsurpassed. The fabric is 100% cotton, utilising the finest, long staple fibres, only found in the top 2% of the world’s crop. The history of Ventile® stretches back to the late 1930s and the beginnings of WWII, as British researchers worked hard to develop a protective fabric that could become the perfect mix of comfortability and warmth – or more specifically, to reduce the casualties of pilots dropping into cold waters, most who would die from exposure. Ventile® would become the solution, lowering the death-rate by 80%.
[NO]
Ventile® var det første materialet som verkeleg tålte harde vêrpåkjenningar og samtidig pusta. Materialet er laga av 100% bomull, og nytter dei finaste, lengste fibra av bomullsplanten, ein type fiber som ein berre finn i 2% av all hausta bomull. Historien til Ventile® strekk seg tilbake til slutten av 30-talet og starten på 2.verdskrig. Britiske forskarar jobba nitidig med å utvikla eit slitesterkt materiale som både var behagelig og varmt. Meir spesifikt jobba dei med å løysa eit konkret problem: når militære pilotar landa i kalde farvatn fraus dei fleste ihjel i løpet av kort tid. Ventile® vart løysinga, og bidrog til å senka dødstala med 80%.
Process
© Haavard Holmaas
Masfjordnes, Vestland.
2020